Visual Arts in the
Cape Breton Economy
Overview
The following information has been taken from the
report, "Cape Breton Culture Industry Strategy for Growth",
prepared by Weldon Bona, January 1995. We have used direct quotes,
summarized or paraphrased passages, and in some cases updated information.
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Visual
Arts |
The visual arts community in Cape Breton is very active
and there is a growing number of professional artists working full-time
and earning an income from their work. Some derive supplementary incomes
from their artwork.Although the Visual Arts include commercial artists,
such as architecture , photography, printing, and design, the focus of
our investigation is in the area of Fine Arts . This would include areas
such as painting, sculpting, and related arts.
Cape Breton has a full-time gallery, the UCCB Art Gallery
which has moved to new, expanded facilities on campus. As well, Centre
Bras D'Or proves to be a successful partnership between the Visual Arts
and the Festival sector. Here, professional artists exhibit and sell their
work to an audience of concert-goers.
Visual artists derive income from the sale of their work,
printmaking and commercial reproductions of their artwork. Art supplies,
camera stores, developers and framers are among the businesses that support
this segment.
Employment in the fine arts-painting, sculpture, etc., is
limited. There is a class of professional artists who are employed full-time
in the creation of their work. Commercial art galleries employ personnel
and buy or take artists work on consignment. Some artists supplement their
income and others instruct full-time, either through private lessons or
in the educational system.
Many artists supplement their fine art activities with the
creation of commercial art for the business sector, although local opportunities
are not plentiful.
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Income |
Professional fine artists derive and income from the sale
of their artwork through commercial galleries. Frequently, work is placed
in galleries on a consignment basis and the artist shares a portion with
the gallery. Many derive an income by teaching , either privately or in
the school system.
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Revenue
Generated |
We estimate $170,000 is generated
by the fine arts segment of the sector.
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Job Creation |
New opportunities for job creation in the visual arts are
in the areas of technology such as multimedia, desktop publishing , and
design. New and expanded art galleries are creating additional jobs and
are stimulating private sector activity.
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Weaknesses
Changed to Strengths |
In the report by Weldon Bona,"Cape Breton Cultural
Industry, Strategy for Growth", a strategy contracted by Enterprise
Cape Breton Corporation and University College of Cape Breton", several
problems were cited. Having completed interviews and research, it is our
belief that these "problems" have been addressed. On the issue
of UCCB and its operation at the time of the report, (1995) it was considered
a major problem for the Visual Arts sector. Artists felt that there was
not enough opportunity to exhibit. Improvements such as posted hours of
operation, better promotion of shows, more exhibits by local artists and
organization of special events would require only modest budget increases.
Now with a new curator, Beryl Davis, and a new and expanded art gallery
at UCCB, along with a permanent home for the arts at Center Bras D'Or,
these are now considered strengths. Also with new program offerings at
Marconi Campus
the issue of not having advanced design and technique training has
been addressed.
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Enduring
Strengths |
Professional artists living here continue to produce and
sell their paintings locally as well as internationally with Cape Breton
qualities being a strong attraction for visual artists.
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Opportunities |
Visual Artists should be targeted to visit , relocate and
retire to Cape Breton. Our environment, natural
beauty and lifestyle are great attractions for many visual
artists. The expansion of the Art Gallery at UCCB is presenting new opportunities
for local artists to exhibit.
The visual arts are an important ingredient in multimedia
technology . Visual artists should look to these developments for employment
opportunities.
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Economic
Impact |
Direct impacts have been quoted from the report as "almost
1500 full-time and almost 2000 part-time jobs
in the culture industry in Cape Breton." Indirect impacts involve
many links with other sectors. The production of a painting or sculpture,
for example, can involve expenditures at art supply stores, film shops,
and framing galleries. This interaction with seemingly unrelated businesses
are an integral part of our economy, but are seldom recognized or even
considered.
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Other
Impacts |
In addition to the economic impact of the culture industry,
there are the indirect contributions the sector makes to the community:
quality of life , employment, education, volunteers and amateur involvement.
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